Spectrum Reach to absorb New York Interconnect as NYI ceases operations
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SPECTRUM REACH ANNOUNCES EXPANSION TO INCLUDE NEW YORK INTERCONNECT
July 21, 2026 4:18 PM EDTSpectrum Reach Expands Operations in NY, Continuing to Represent Comcast and Optimum, and Providing Opportunities for Brands to Advertise in Nation's Top Media Market
Key Takeaways:
The move strengthens Spectrum Reach's ability to align operations and deliver enhanced multiscreen campaigns for advertisers seeking to reach consumers at scale in the New York market.Bringing NYI's product portfolio into Spectrum Reach expands the capabilities, insights and local expertise available to brands and agencies in one of the most... More