Palo Alto Networks to acquire Embrace to expand observability tools

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Palo Alto Networks to Extend Leading Observability Platform with Innovative Digital Experience Monitoring

July 21, 2026 4:10 PM EDT

New RUM and Synthetics capabilities unify infrastructure, application and user experience insights, catching problems before a user does

SANTA CLARA, Calif., July 21, 2026 /PRNewswire/ -- Palo Alto Networks® (NASDAQ: PANW), the global cybersecurity leader, today announced its intent to acquire Embrace, a leading provider of user-focused observability, to add high-fidelity Real User Monitoring (RUM) capabilities to the Palo Alto Networks Observability platform. Palo Alto Networks... More