Samsara rebrands as ARR hits $2B with 30% year-over-year growth

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Samsara Evolves Brand to Reflect Next Decade of Scale in Physical AI

July 21, 2026 9:00 AM EDT

Built with customers, company's new look is grounded in the world of physical operations

SAN FRANCISCO--(BUSINESS WIRE)-- Samsara Inc. (Samsara) (NYSE: IOT), the pioneer of the Connected Operations® Platform, today introduced a new brand identity, the company's first major visual update since its founding. Built alongside customers and grounded in the world in which they operate, the new brand reflects a decade of work to bring AI-driven products to the physical world.

This press release features multimedia. View the full release here:... More