Hasbro to make Legend of Zelda toys starting in 2027
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Hasbro to Produce New Toys Based on Nintendo’s The Legend of Zelda Franchise
July 16, 2026 6:00 AM EDTPAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6" scale figures at San Diego Comic Con (July 23-26, 2026).
For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery, said Billy Lagor, President Toys and Board Games at Hasbro. By combining Nintendos iconic... More
