Smurfit Westrock makes World Cup packaging for Coca-Cola China
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Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand
July 7, 2026 6:30 AM EDTInnovative packaging designed to engage football fans during key sporting moment
DUBLIN & NEW YORK--(BUSINESS WIRE)-- Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brands 2026 World Cup campaign, designed to deliver standout impact across both retail and e-commerce channels.
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