Omnicom Media named IBM's global media agency of record

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IBM to Appoint Omnicom Media as Global Media Agency of Record

June 29, 2026 10:15 AM EDT

NEW YORK, June 29, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today announced it will be named global media agency of record for IBM following a competitive review. The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions.

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