Comscore adds audience segments to Amazon DSP for privacy-forward targeting
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Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance
June 24, 2026 8:30 AM EDTNEW YORK, June 24, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP. Advertisers can now activate privacy-forward, high-performance targeting across CTV and web and mobile inventory, driving incremental, non-endemic reach and measurable outcomes through seamless execution.
The capability empowers brands to execute audience strategies that are resilient to identity disruption and compatible with premium environments like CTV, where deterministic identifiers can be limited. Making privacy-forward contextual and predictive... More
