Instacart pilots shoppable vertical video feed for brand partners

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Instacart Introduces New Shoppable Vertical Video Feed for Advertisers

June 22, 2026 3:00 AM EDT

New "Immersive Feed" Experience Gives Consumers a More Engaging Way to Discover and Shop Meals and Recipes

Hellmann's, Kettle & Fire, Rachael Ray® Nutrish, and Siete Foods Among First Brand Partners Piloting New Ad Surface to Drive Even More Inspiration and Conversion on Instacart

SAN FRANCISCO and CANNES, France,... More