NIQ and Ogury integrate retail purchase data for media planning
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NIQ and Ogury Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights
June 18, 2026 6:00 AM EDTNew initiative brings real-world retail purchase signals into Ogurys Persona Intelligence Engine to deliver deeper, privacy preserving insights across North America and Europe
NEW YORK & PARIS--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), the worlds leading consumer intelligence company, today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence. Through the collaboration, Ogury will integrate NIQs GeoPurchase data into its Persona Intelligence Engine, strengthening audience planning, media activation, and strategic insights for marketers.
NIQ delivers world-leading retail intelligence, capturing actual purchase... More
