Columbia Sportswear names Joe Vernachio as president of Sorel
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Joe Vernachio Named President of SOREL
June 17, 2026 6:00 PM EDTPORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that Joe Vernachio will be the next President of SOREL. Founded in 1962, SOREL is a leader in functional and lifestyle footwear that can be worn anywhere from the tundra to the streets of New York City.
Were excited to welcome Joe Vernachio back to the Columbia Sportswear family, said Tim Boyle, CEO and Chair of the Board. Joe is a terrific leader who can build on the great... More
