NIQ and MRI-Simmons expand data deal with Cadent for ad targeting
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NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting
June 16, 2026 7:00 AM EDTCHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), MRISimmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight driven audiences through the Cadent Platform.
The collaboration distributes audiences informed by NIQs omnichannel purchasebased insights alongside audiences derived from MRISimmons consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices.
As advertisers navigate fragmented media environments, many are looking for more reliable ways to connect what consumers buy, how they behave, and where they can be reached. But... More
