BTIG on Zillow Group (ZG): 'This isn't an immediate threat given lack of coverage & mobile-only visibility'

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Go back to BTIG on Zillow Group (ZG): 'This isn't an immediate threat given lack of coverage & mobile-only visibility'

EliseAI and Zillow Rentals Find Renters Who Use AI Assist Are 43% More Likely to Apply

June 11, 2026 8:00 AM EDT

Zillow Rentals AI leasing integration drives measurable gains across the rental funnel

NEW YORK--(BUSINESS WIRE)-- EliseAI and Zillow Rentals released findings today showing that renters who engage with AI Assist, the EliseAI-powered AI leasing agent embedded in Zillow Rentals listings, are on average 43% more likely to apply for an apartment than those who don't1.

The results validate a first-of-its-kind integration. Zillow Rentals is the only rental marketplace with a built-in EliseAI experience, letting renters get answers, schedule tours, and stay engaged with properties directly from the listing. AI Assist is available to Zillow's... More