Magnite launches orchestration platform for AI-driven advertising agents
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Introducing Magnite Orchestration: Powering the Future of Agentic Advertising
June 11, 2026 8:00 AM EDTDentsu and DIRECTV Advertising among partners testing Magnites expanded buyer and seller agent capabilities
NEW YORK, June 11, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite's seller agent and build on the industry's largest pool of premium inventory, supply-side intelligence, and automation. Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.
Magnite Orchestration connects agents within... More
