Omdia forecasts Netflix to reach nearly 400 million subscribers by 2031

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Omdia: Netflix to Reach 400 Million Subscribers by 2031, Maintaining Global Streaming Lead Despite Industry Consolidation

June 11, 2026 7:32 AM EDT

LONDON--(BUSINESS WIRE)-- Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the worlds leading subscription streaming platform despite growing consolidation across the industry. New forecasts from Omdia presented at NEM Dubrovnik 2026 indicate that scale, profitability and audience reach will increasingly shape the next phase of streaming competition.

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