NIQ launches GDSN capability for unified product data management
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NIQ Product Intelligence Expands with New GDSN Capability to Deliver a Single Product Record Across Supply Chain and Agentic Commerce Ecosystems
June 8, 2026 7:00 AM EDTBuilt on Brandbanks trusted product content, the new capability extends Product Intelligence by enabling brands to synchronize, validate, and activate trusted product record across supply chain, retail, ecommerce, and emerging agentic commerce
CHICAGO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a new Global Data Synchronization Network (GDSN) capability within NIQ Product Intelligence, extending the ability to create, govern, and activate a single product record across supply chains, digital commerce, and enabling AI-powered shopping environments. The capability is designed to move GDSN participation beyond... More
