Hasbro launches AI studio for character licensing with ElevenLabs
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Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences
June 3, 2026 4:15 PM EDTAnnounces Strategic Partnership with ElevenLabs and Introduces Behavioral Licensing, a New Model for Licensing AI Characters
LOS ANGELES--(BUSINESS WIRE)-- Hasbro, a leading games, IP, and toy company, today launched Sixth Wall, a new AI studio dedicated to bringing iconic characters into the AI era. Alongside the launch, the company announced a strategic partnership with ElevenLabs and introduced Behavioral Licensing, a new category of character licensing designed for dynamic interactions.
This press release features multimedia. View the full release here:... More
