Priceline launches next-generation AI travel assistant Penny

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Go back to Priceline launches next-generation AI travel assistant Penny

Priceline's Penny Goes Fully Agentic

June 3, 2026 6:56 AM EDT

The next generation of Priceline's AI travel assistant brings Anthropic's Claude into the company's proprietary AI stack, allowing travelers to move from trip idea to booking in one conversation

NORWALK, Conn., June 3, 2026 /PRNewswire/ -- Priceline today introduced the next generation of Penny, its AI-powered travel assistant and one of the most advanced AI booking experiences in travel. Agentic by design, Penny has the ability... More