PubMatic launches Decision Fabric platform for partner AI models

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PubMatic Launches Decision Fabric on AgenticOS, Giving Partner Decision Models a Native Environment Inside the Programmatic Supply Path

June 1, 2026 9:00 AM EDT

inPowered AI, MiQ, Chalice AI and SWYM.AI to Pilot New Capability, Running Buyer and Algorithm Intelligence Inside the Auction Alongside PubMatic's Active AI Agents

NO-HEADQUARTERS/REDWOOD CITY, Calif.--(BUSINESS WIRE)-- PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced Decision Fabric, a containerization layer built on AgenticOS that runs partner decisioning models natively inside the programmatic supply path. Piloting with inPowered AI, MiQ, Chalice AI and SWYM.AI as first partners, Decision Fabric enables audience qualification to happen at the exact... More