Hilton launches Undergraduate brand to expand college market presence
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Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth
June 1, 2026 8:30 AM EDTNew upper-midscale brand builds on the success of Graduate by Hilton, bringing college town hospitality to a broader range of markets
Undergraduate by Hilton is an upper-midscale hotel brand that expands Hiltons collegiate hospitality strategy into more college markets, building on and complementing the established brand equity and guest loyalty of Graduate. Undergraduate by Hilton uses a flexible development model that supports both new-build and conversion projects, enabling more efficient and scalable projects for owners and developers. Undergraduate by Hilton hotels are designed as off-campus social... More