NIQ launches survey groups linking consumer sentiment to purchases
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NIQ Launches Survey Groups to Connect Consumer Sentiment with Real Purchase Behavior
May 27, 2026 7:00 AM EDTNew integrated capability connects consumer sentiment with real-world purchase data, enabling more confident, actiondriven decisions
CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new capability that enables brands and retailers to understand not just what is changing in the market, but why.
Available immediately within NIQ Discover, Survey Groups build on NIQ Panel Surveys by linking attitudinal insights to real-world purchase behavior from NIQs consumer panelshelping clients uncover the motivations behind... More
