DICK'S Sporting Goods launches AI coach feature in mobile app
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DICK'S Sporting Goods Introduces Coach by DICK'S, an Agentic AI Conversational Experience to Support Athletes at Every Stage
May 22, 2026 1:16 PM EDTNew digital Coach brings DICK'S sport expertise into a tailored athlete experience
PITTSBURGH, May 22, 2026 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) today announced the launch of Coach by DICK'S, a new agentic AI-powered conversational Coach designed to support athletes throughout their journey, whether they are just getting started in a sport, improving their game, looking for the latest performance gear or getting ready for this weekend's tailgate.
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