NIQ and GOcxm launch Motivations IQ service in Canada
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NIQ and GOcxm Launch Motivations IQ, Helping Brands Decode the "Why" Behind Consumer Behavior
May 11, 2026 8:00 AM EDTNew offering combines NIQ's trusted shopper and panel data with GOcxm's behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth
TORONTO, May 11, 2026 /PRNewswire/ - GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, and NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced availability of Motivations IQ to the Canadian market. At a time when brands face mounting... More
