Morgan Stanley survey finds founders face complex business decisions

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Morgan Stanley Survey Finds Founders Managing More Complex Tradeoffs for Growth, Capital and Liquidity

May 7, 2026 4:00 PM EDT

New research highlights how capital decisions, liquidity planning and trusted networks are reshaping the founder journey amid a complex market

NEW YORK--(BUSINESS WIRE)-- Morgan Stanley today released a survey examining how founders of private companies are navigating growth, capital raising and the path to liquidity in a market where building and scaling a business increasingly requires managing multiple, overlapping decisions at once.

A survey of 150 founders at Series A and later-stage private companies in the U.S. and Canada indicated that the founder journey is becoming more operationally complex. While revenue growth remains the top... More