NIQ partners with Stirista for privacy-safe audience targeting solutions
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NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions
April 21, 2026 7:00 AM EDTRelationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation
CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, and Stirista, a provider of identity-driven marketing solutions, today announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands.
Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and... More
