Adobe unveils CX Enterprise AI system at Summit conference
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Adobe Summit: Adobe Redefines Customer Experience Orchestration Vision in the Agentic AI Era with Introduction of CX Enterprise
April 20, 2026 9:00 AM EDTAdobe has defined modern marketing, from driving digital transformation for businesses to accelerating Customer Experience Orchestration as agentic AI reshapes daily work. Adobe CX Enterprise is an end-to-end agentic AI system that brings together AI agents, agent skills and Model Context Protocol (MCP) endpointswith an intelligence and governance layerto deliver reliable and auditable agentic workflows that enable highly personalized, differentiated brand experiences. Adobe is extending its commitment to an open ecosystem and expanding partnerships with Amazon Web Services (AWS), Anthropic, Google Cloud, IBM, Microsoft, NVIDIA and OpenAI, with deep interoperability for agentic orchestration across... More
