Walmart redesigns Great Value private brand packaging

Go back to Walmart redesigns Great Value private brand packaging

Walmart Unveils Modern Redesign of Great Value, Its Flagship Private Brand

April 15, 2026 6:00 AM EDT

First major refresh in more than a decade enhances shoppability while maintaining the same trusted products at Every Day Low Prices

BENTONVILLE, Ark.--(BUSINESS WIRE)-- Walmart today announced a comprehensive redesign of its flagship private brand, Great Value, reinforcing its commitment to delivering high-quality products customers need, want and loveat an affordable price.

This press release features multimedia. View the full release here:... More