NIQ partners with Adsquare to offer audience data in Europe, North America
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NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America
April 8, 2026 7:00 AM EDTRelationship enables advertisers with local audience segments based on realworld purchase behaviors.
NEW YORK--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQs GeoPurchase audience segments available within the Adsquare platform for privacysafe activation across Europe and North America. The relationship provides advertisers with NIQbuilt GeoPurchase segments informed by industryleading CPG purchase insights, enabling more precise planning and targeting across crossscreen and digital outofhome (DOOH) campaigns.
NIQs GeoPurchase audiences... More
