Kraft Heinz becomes NFL's first global condiment partner in 5-year deal

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Kraft Heinz Inks Breakthrough Deal With National Football League as First-Ever Condiment Partner

March 18, 2026 11:46 AM EDT

Five-Year Global Partnership Brings Together Kraft Heinzs Vast Portfolio of Iconic Brands With Americas Favorite Sport to Drive Fan Engagement and Food Experiences

PITTSBURGH & CHICAGO & NEW YORK--(BUSINESS WIRE)-- The Kraft Heinz Company (NASDAQ: KHC) and the National Football League today announced a five-year global strategic partnership, uniting one of the worlds most beloved food portfolios with the most-watched sports league in the United States.

As the NFLs first-ever global condiment partner, Kraft Heinz will bring its iconic portfolio of household brands to millions of... More