Magnite partners with NOVA Entertainment for programmatic audio ads

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Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

March 11, 2026 4:05 PM EDT

SYDNEY, March 11, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australias most innovative in-store audio networks.

The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Networks premium Digital Audio inventory programmatically through Magnite, helping streamline campaign activation, and creating new opportunities for... More