Roblox launches creator programs targeting older users

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Roblox Unveils New Programs to Power the Next Generation of Games

March 9, 2026 12:00 PM EDT

Incubator and Jumpstart Programs will Support Ambitious Creators and Expand Footprint Among Older Audiences

SAN MATEO, Calif.--(BUSINESS WIRE)-- Roblox, an immersive gaming and creation platform, today announced two new strategic initiatives to facilitate the creation of novel gamesa new wave of games that push the boundaries of genre, gameplay, and visual style to meet the demands of Roblox's rapidly expanding audience. These experiences will feature expanded genres such as role-play games (RPG), strategy and shooters, and will introduce different gameplay mechanics and a distinct look and feel from classic Roblox... More