DraftKings and ESPN to launch account linking feature
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DraftKings and ESPN Detail Plans to Provide Account Linking for Customers
March 6, 2026 10:46 AM ESTCross-platform collaboration will bring exclusive, personalized features such as Bet Your Bracket to DraftKings Sportsbook
BOSTON--(BUSINESS WIRE)-- DraftKings Inc. (NASDAQ: DKNG) (DraftKings or the Company) and ESPN today unveiled details at the MIT Sloan Sports Analytics Conference for account linking between DraftKings No. 1-rated Sportsbook and ESPN. Customers will be able to unlock a more personalized and streamlined experience by linking their accounts, along with access to exclusive features such as the new Bet Your Bracket offering. Account linking is launching ahead of the March Madness mens and womens... More
