TARGET to remove synthetic colors from entire cereal selection by May

Go back to TARGET to remove synthetic colors from entire cereal selection by May

Target's Entire Cereal Assortment Will be Made Without Certified Synthetic Colors

February 27, 2026 6:20 AM EST

Target is leading the industry as one of the first national retailers to make this change

MINNEAPOLIS, Feb. 27, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced that in May it will become one of the first national retailers that only carries cereals made without certified synthetic colors. This move... More