Booking Holdings (BKNG) PT Lowered to $6,000 at DA Davidson on AI-Related Uncertainty

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Make sure you own this 'undervalued global leader' in travel sector: HSBC

February 20, 2026 6:30 PM EST

HSBC believes investors should ensure they own one well-known travel name, calling the company an undervalued global leader with an underappreciated ability to compound growth.

Senior analyst Meredith Prichard Jensen reiterated a Buy rating and raised the firm's price target on Booking Holdings (NASDAQ: BKNG) to $7,746, writing that it is priced for risk, positioned to compound... More