Experian launches insurance marketplace app on ChatGPT platform

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Experian Launches Insurance Marketplace App on ChatGPT

February 12, 2026 11:00 AM EST

Brings personalized auto insurance shopping to millions through conversational AI

COSTA MESA, Calif.--(BUSINESS WIRE)-- Experian today announced the launch of the Experian Insurance Marketplacei app on ChatGPT, introducing its trusted insurance comparison platform to OpenAIs audience of millions of consumers. This debut represents a significant advancement in Experians AI strategy, leveraging conversational technology to simplify everyday financial choices and create a more intuitive and helpful consumer experience.

Finding the right auto insurance policy has traditionally involved lengthy forms, multiple websites and unclear comparisons. Many consumers spend hours navigating options... More