Starbucks launches three-tier loyalty program with enhanced benefits
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Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members
January 29, 2026 9:00 AM ESTThe updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership Green, Gold and Reserve offering new and exclusive benefits for members.Â
Inspired by member feedback, the program is designed to strengthen connection and drive growth.
TORONTO, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Starbucks Coffee Canada, Inc. (Nasdaq: SBUX) today unveiled its new Starbucks Rewards program, designed to deliver more value, personalization and engagement for its more than 38 million active members across North America. Building on the strength of its industry leading loyalty program, the... More
