Twilio launches real-time personalization and EU data residency features

Go back to Twilio launches real-time personalization and EU data residency features

Twilio Expands Platform Capabilities with General Availability of Real-Time Personalization, Data Residency Control, and WhatsApp Business Calling

July 15, 2025 9:00 AM EDT

Event Triggered Journeys inside of Twilio Engage unlock context-rich, real-time customer journeys for businesses

Data Residency for Email (EU) enables businesses to maintain control over customer data, streamline their compliance, and can boost delivery performance with localized email infrastructure

WhatsApp Business Calling on Programmable Voice enables fluid customer engagement transitions between messaging and voice channels

SAN FRANCISCO--(BUSINESS WIRE)--... More