UBS Reiterates Neutral Rating on Apple (AAPL), Sees Limited Impact From Vietnam Trade Deal

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Goldman on Apple (AAPL): 'we recognize that market demand may be challenged as overall mobile phone market trends worsened'

July 7, 2025 12:44 PM EDT

Goldman Sachs analyst Michael Ng reiterated a Buy rating and $253.00 price target on Apple (NASDAQ: AAPL).

The analyst comments "BOTTOM LINE: May 2025 foreign-branded phone shipments in China declined 10% yoy, outperforming the broader Chinese market which declined 22% yoy in the month. This marks the first month of outperformance relative to the broader Chinese smartphone market since May 2024. Relative strength in foreign-branded smartphone shipments as compared to domestic... More