General Mills (GIS) Accelerates Growth With Blue Buffalo Expansion Into Fresh and Edgard & Cooper U.S. Launch

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Go back to General Mills (GIS) Accelerates Growth With Blue Buffalo Expansion Into Fresh and Edgard & Cooper U.S. Launch

General Mills Accelerates Growth With Blue Buffalo Expansion Into Fresh and Edgard & Cooper U.S. Launch

June 23, 2025 8:00 AM EDT

New Pet Innovation Positions General Mills Brands to Lead in Key Category Growth Spaces

MINNEAPOLIS--(BUSINESS WIRE)-- General Mills today announced two new launches within its North America Pet segment with initiatives from Blue Buffalo and Edgard & Cooper, designed to meet evolving pet parent preferences and accelerate the companys growth in pet feeding.

Blue Buffalo to launch Love Made Fresh

Blue Buffalo the most loved and trusted natural pet food brand in the U.S. is entering fresh pet food with the national launch of... More