Adobe Systems (ADBE): Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI

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Go back to Adobe Systems (ADBE): Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI

Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI

June 12, 2025 9:00 AM EDT

Home to iconic brands including Sharpie®, Rubbermaid®, Graco®, Coleman® and Yankee Candle®, Newell is partnering with Adobe to optimize its content supply chain, leveraging generative AI to dramatically scale the production of standout content for digital marketing and e-commerce Newell is adopting Adobe Firefly Services, Firefly Custom Models and Adobe Express, building on content supply chain solutions including Adobe Workfront and Experience Manager that enable the company to streamline workflows from campaign planning to asset management and content production Using Firefly Custom Models,... More