e.l.f. Beauty, Inc. (ELF) to Acquire rhode in $1 Billion Deal
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e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
May 28, 2025 4:05 PM EDTFast-growing beauty brand founded by Hailey Bieber will further diversify e.l.f. Beautys portfolio of brands that disrupt norms, shape culture and connect communities
OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. This powerhouse alliance between e.l.f. Beauty and rhode is built on both brands' shared focus on disruption and product innovation, setting the stage for transformative global... More
