Reed's (REED) appoints Cyril Wallace as CEO, updates Board

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Reed’s Announces Leadership and Board Updates

April 17, 2025 8:30 AM EDT

NORWALK, Conn., April 17, 2025 (GLOBE NEWSWIRE) -- Reeds, Inc. (OTCQX: REED) (Reeds or the Company), owner of the nations leading portfolio of handcrafted, natural ginger beverages, today announced key updates to its executive leadership team and Board of Directors (the Board). Cyril Wallace has been appointed to Chief Executive Officer (CEO) and Director, succeeding Norman E. Snyder, Jr. who is stepping down to retire. In addition, the Company has appointed seasoned beverage executive Ruud Bakker to its Board.

Mr. Wallace brings more than 20 years of leadership experience from PepsiCo,... More