Form DEFA14A HARLEY-DAVIDSON, INC.

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Raymond James: 'Our Quick Thoughts on Reports of a Potential HDFS Sale'

April 11, 2025 1:20 PM EDT

Raymond James analyst Joseph Altobello reiterated a Market Perform rating and {REMOVEPT} price target on Harley-Davidson (NYSE: HOG)

The analyst comments "Late Thursday afternoon, Bloomberg News reported that Harley-Davidson (HOG) was considering a sale of its financial services subsidiary, HDFS, in a deal that could fetch more than $1B, and that HOG was working with an adviser to gauge interest in the business. Based on our initial analysis, there does appear to be an opportunity for HOG to potentially enhance shareholder value through a sale, though wed caution that this is... More