Adobe Systems (ADBE) launches AI-powered Generative Extend tool in Premiere Pro

Go back to Adobe Systems (ADBE) launches AI-powered Generative Extend tool in Premiere Pro

New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed

April 2, 2025 9:00 AM EDT

Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors workflows in Premiere Pro with the power to instantly add extra frames to video and audio clips New AI-powered advancements in Premiere Pro include Media Intelligence, empowering editors to find relevant clips from terabytes of footage in seconds, and Caption Translation which instantly localizes captions in 27 languages Oscar winners choose Adobes video solutions: Record-breaking Anora winner of Best Picture, Best Film Editing, Best Director, Best Original Screenplay and Best Actress and other Academy... More