Levi (LEVI) and Beyonce debut 'Pool Hall'
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Beyoncé and Levi’s® Launch Chapter 2 with REIIMAGINE: Pool Hall
February 24, 2025 9:03 AM ESTSAN FRANCISCO--(BUSINESS WIRE)-- The Levis® brand, in collaboration with global icon Beyoncé, today debuted Pool Hall, the second chapter of the REIIMAGINE campaign and a celebration of the Levis® brands enduring legacy and Beyoncés transformative artistic vision. In the new film and accompanying imagery, Beyoncé effortlessly showcases an iconic denim-on-denim look and its timeless versatility.
Building on the success of the first chapter Launderette, which inspired audiences by reimagining a classic 1985 advertisement Pool Hall reinterprets the iconic 1991 Levis® ad of the same name. Levis® teamed up with Grammy Award-winning director Melina Matsoukas for the... More
