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Ramping GenAI monetization is a key catalyst for this stock: Morgan Stanley

February 13, 2025 4:00 PM EST

Morgan Stanley sees the expanding generative AI (GenAI) monetization as a key catalyst for one companys stock.

The bank maintained an Overweight rating on Adobe Systems (NASDAQ: ADBE) in a note Thursday, highlighting the introduction of Firefly Videos tiered pricing model as a significant move toward stronger user adoption and targeted monetization.

With the launch of the Firefly Video model,... More