Flowers Foods (FLO) To Acquire Simple Mills

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FLOWERS FOODS, INC. TO ACQUIRE SIMPLE MILLS

January 8, 2025 7:30 AM EST

Premium brand of better-for-you crackers, cookies, snack bars, and baking mixes expected to spur growth and diversify revenue base

Enhances Flowers' growth by adding a scaled, better-for-you snacking platform that is successfully penetrating mainstream consumers and offers significant white space for future growthDiversifies category exposure, bolstering Flowers' exposure to better-for-you and attractive snacking segments through the addition of Simple Mills' market-leading products, which are meaningfully outpacing category growthStrengthens Flowers' financial profile with the transaction expected to be immediately accretive to net sales1 and adjusted... More