Apple’s AI push reinforces strong spending trends in tech: UBS
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Jefferies says 'a lack of incentive-driven sales push' may hurt iPhone 16 momentum
September 11, 2024 9:32 AM EDTJefferies analysts raised concerns about the potential impact of Apple's (NASDAQ: AAPL) reduced trade-in values on iPhone 16 sales momentum.
In their latest note, the firm says Apple has cut trade-in values for existing iPhone models across five major markets, with the biggest reductions seen in China.
"Our tracking shows that trade-in value of existing iPhone models (12 to 15 series) has fallen YoY across the five major markets, suggesting downside risk of iPhone 16's sales momentum on launch," said... More
