Breaking up Google an option being considered by US, Bloomberg News reports

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Google antitrust ruling: Barclays outlines possible scenarios and impacts

August 15, 2024 8:27 AM EDT

As Google faces a crucial antitrust ruling from the U.S. Department of Justice (DoJ), Barclays analysts have weighed in on the potential scenarios and their impacts.

According to Barclays, the outcome of this legal battle could significantly reshape the landscape for Google and its parent company, Alphabet (NASDAQ: GOOGL), with the effects likely to be felt well into 2026.

Barclays emphasizes that the court's decision... More

This is the key to Google's hardware success: Jefferies

August 14, 2024 4:00 PM EDT

Google's hardware success hinges on the integration of its AI system, Gemini, into its devices, according to Jefferies analysts.

Following the recent "Made by Google '24" event, Jefferies highlighted that while Google's Pixel launches were anticipated, it was Gemini's infusion into the devices that truly stole the spotlight.

"Google revamped its Assistant around Gemini," the analysts noted, describing it as "the biggest leap forward since... More

Alphabet (GOOGL) stock slides as DOJ considers Google breakup push - Bloomberg

August 14, 2024 7:26 AM EDT

Alphabet (NASDAQ: GOOGL) shares are down more than 1% premarket Wednesday after Bloomberg reported that the Justice Department is considering an option to potentially break up Google.

Bloomberg, citing people with knowledge of the deliberations, said it follows a landmark court ruling that found the company monopolized the online search market.

If it went ahead, it would be Washington's first move to dismantle a company for illegal monopolization since efforts to break up Microsoft two decades ago were... More