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Acceleration in political advertising after Biden drops out should benefit TTD: Oppenheimer

July 22, 2024 7:04 AM EDT

Oppenheimer analysts foresee a significant boost in political advertising spending following President Biden's announcement that he will not seek re-election in 2024.

This surge is expected to "disproportionally benefit" The Trade Desk Inc. (NASDAQ: TTD), with some positive impact on Snap (NYSE: SNAP) as well.

The analysts had initially forecasted that political ad revenue would contribute only 200 basis points, or approximately $45 million, to The... More