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Amazon Prime Day preview: Discounts starting earlier

July 15, 2024 9:00 AM EDT

Amazon's (NASDAQ: AMZN) upcoming Prime Day, set for July 16 to 17, promises to be a shopping spectacle featuring "millions" of deals across 35+ categories, according to a note from Bank of America.

While the two-day event will offer deep discounts on a wide range of products, including exclusive deals on high-demand items like Sony headphones and Peloton products, the bank says the real story might be the early bird deals.

Bank of... More

BofA Securities Previews Amazon.com (AMZN) Prime Day, 'Discounts starting earlier, and broader, than prior years'

July 15, 2024 6:31 AM EDT

BofA Securities analyst Justin Post reiterated a Buy rating and $220.00 price target on Amazon.com (NASDAQ: AMZN).

The analyst comments "In our view, this years press release was more focused on early access deals and discounted services than last year,... More